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American Marketing Association

Social Media Management

As the social media manager for the American Marketing Association - University of Guam chapter, I was responsible for managing the organization's social media presence, creating content, and engaging with our audience. My goal was to increase AMA's digital footprint and engage with a wider audience through a comprehensive social media rebrand. 

Role:

Social Media Manager 

Tools:

Instagram 

Facebook 

Google Analytics 

Illustrator 

Skills:

Content creation, Social media strategy development, Audience & brand engagement, Analytics & reporting 

Goal:

Increase UOG AMA's digital footprint and engage with a wider audience through a comprehensive social media rebrand.

The Solution: 

One of my key accomplishments during this rebrand was increasing UOG AMA's social media followers by over 15% through the organic following. This was achieved through a combination of targeted outreach, engaging content, and a consistent brand voice across all channels.

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